The persuasive message expressed by this example of visual rhetoric is that women are able to hold the same jobs and complete the same tasks that men are capable of completing. It was primarily used during World War II to persuade women that they could take on the jobs that their husbands had left behind in order to fight. However, the message of women's rights and abilities has been carried on through each decade following the conclusion of the war. The "writer" or cartoonist is named J. Howard Miller. He created a wonderful image of a woman who epitomizes the perfect mixture of femininity and masculinity. A woman could easily look at this piece of visual rhetoric and put herself in Rosie the Riveter's shoes. She has the coy appeal of a woman but the strength of a man. I believe this is an incredibly effective means of persuasion.
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